Rainvas: Building a brand for modern gifting
Redesigning the brand, Shopify store, and digital experience.
Rainvas is a lifestyle brand built around handcrafted gifts, jewellery, and bath & body products. As the business grew, the founder wanted every customer touchpoint to feel more thoughtful and more connected.
I was hired to redefine the visual direction of Rainvas. Over the next five months, I worked directly with the founder, shaping everything from the brand identity and Shopify website to social media, marketing materials, and the overall digital experience.
Building more than a website
The website was only one part of the work.
I redesigned the Shopify experience, customized the storefront through code, created the visual language, and designed the assets used across the brand. The goal was to make every interaction feel like it belonged to the same story.
Working with the founder
As the sole designer on the project, I worked closely with the founder from the first conversations through launch.
Together, we explored ideas, refined the direction, and made decisions that balanced the business, the brand, and the customer experience. That close collaboration gave me the freedom to own the design while keeping the founder involved throughout the process.
What I was responsible for
• Brand identity
• Shopify website design and development
• UX and UI design
• Landing and product pages
• Social media assets
• Marketing materials
• Brand guidelines
Five months of building
Over five months, Rainvas went from having a collection of separate pieces to a brand that felt more complete.
The Shopify store, visual identity, and marketing assets all grew together, giving the founder a foundation that was easy to build on after launch.
The kind of work I enjoy
I enjoy projects where design isn't limited to one screen or one deliverable.
Rainvas let me think beyond the website, shaping the brand, the shopping experience, and the way customers experienced the business as a whole.