More about me and my processes

I didn't expect my career to begin in finance and eventually lead me to product design. Looking back, though, it makes sense. I spent my days researching companies, analysing markets, and looking for patterns. Over time, I realised I enjoyed solving problems just as much as understanding them, and design felt like the natural next step.

Since then, I've had the chance to work with early-stage startups and enterprise teams, often joining when ideas were still taking shape. That's still my favourite part of the process. I enjoy asking questions, exploring different directions, and working closely with product managers and engineers until an idea becomes something people can actually use.

I enjoy the part of product design that happens before the screens. The conversations that uncover the real problem, the moments when a simple question changes the direction of a feature, and the small decisions that shape how a product feels in everyday use. For me, good design is rarely about adding more. It's about knowing what can be simplified, clarified, or left out.

Changing careers into design wasn't straightforward. I spent a lot of time learning on my own, looking for answers, and wishing someone had explained things a little more simply. That's one of the reasons I started writing on LinkedIn. It became a place to share what I was learning with designers finding their own path. The conversations that followed have taught me just as much as the writing itself.

Let's connect

If you're building a product, growing a design team, or simply want to have a conversation, I'd love to hear from you.